I wonder if you have noticed that in recent years many Internet and technology companies have begun to announce their entry into the automotive market. Especially driven by artificial intelligence and big data, both car manufacturers and internet technology companies are developing into a new industry of “smart cars”.
However, "half-way" technology companies do not have the same basis for manufacturing cars as automakers do, and they lack practical experience in driverless technology. With the hardware and technology still in the "groping" phase, even the powerful tech giants like Apple , Samsung , and Google, their "builder" plans are still proceeding at a slow pace.
And now, there is another technology company that will be ready to enter the auto industry. That is Sony.
According to Bloomberg reports , it took over as CEO of Sony Corp. last month constitution Yoshida Ichiro said in an interview May 23, the Sony Semiconductor technology has matured, as early as this post when Sony's CFO, He has always hoped that Sony can create some "movable things" to launch the market.
Through our (sony) semiconductor technology, we are actually a company that helps drive things forward. To be honest, I'm a bit tempted to create something that can be moved. In fact, since I was the CFO of Sony Corporation, I asked if we could create something that could be moved like a golf cart or a sweeping robot. - Yoshida Kenichiro said in a media interview on May 23rd.
Although this idea of Yoshida Kenichiro is currently only in his "thinking" stage, but in fact, "Sony car repair" is not absolutely impossible. On the contrary, in the field of driverless technology, Sony still has a certain advantage over other technology companies in the hardware level.
The sensor image of a driverless car is like a driver's eye. As a leader in the image sensor field, Sony has launched HDR image sensor IMX 390 CQV for driving recorders or driverless cars last year.
The sensor has high sensitivity and anti-flicker technology. Under the support of HDR function, it can effectively solve the visual problem of driverless vehicles in the dark light environment. For example, in poorly lit tunnels, image sensors can more clearly identify the road ahead. However, although Sony has certain advantages in hardware technology over other technology companies, it also announced the concept of the SC-1 Concept Shuttle and the AI Taxi Deduction System earlier this year . However, Sony still has not announced that the company will carry out special research and development of unmanned technology.
Interestingly, in fact, the idea of a Sony car maker dates back to the 20th century. According to knowing the netizen "Summer Night Blank Dream" in "If Sony makes a car, what would it look like? " Question to answer, Sony Energy Sector had been using zinc-air (Zn-Air) type fuel cell in the last 1960s and 1970s the idea of new energy vehicles as fuel, but because" Sony brand car "just one time Test platform, so this "new energy car" was not available at the time. Nevertheless, it should be considered Sony's first self-made "car." Of course, Yoshida Kenichiro said that it is still too early for the idea of "making cars." In the face of reporters' questions about fulfilling their aspirations, he added that this may be something that can be delivered within my term of office, but I want to start doing something in the long run.
Therefore, under the impetus of Kenichiro Yoshida, the "Sony Car" project may be expected to be put on the agenda this year
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