After a Comcast was defeated halfway, Disney’s plan to acquire 21st Century Fox had a long history , and the stock price also oscillated.
Two dogs fight, play off. Just when the two media giants faced a red tide, the market value of the media empire was surpassed by the streaming media platform Netflix, and Netflix was once the world’s number one media giant.
According to the financial institution data to FactSet data , Netflix shares rose 1.8 percent in intraday trading, market capitalization of $ 152.6 billion, while Disney shares fell 1 percent, the market value has shrunk to $ 151.8 billion, which makes Netflix highest summit of the media world by market capitalization the company.
However, Netflix did not sit in this throne for a long time. At the close of the market, Netflix's market value dropped back to 151.8 billion U.S. dollars, while Disney's decline also narrowed, and the market value rose back to 152.2 billion U.S. dollars.
However, such a weak gap with the stock market volatility, the market value of both sides is likely to continue to stage a story of mutual overheating. It also shows that in the capital market, Netflix already has value comparable to Disney, and Netflix's share price has risen by 80% this year.
An analyst on Wall Street believes this is due to Netflix’s rapid growth in overseas markets. According to Netflix’s financial report for the first quarter, Netflix added 7.41 million subscribers worldwide in the first quarter. As of March 31, Netflix had 125 million paid subscribers worldwide, compared with 117.6 million in fiscal year 2017.
Merrill Lynch analyst Nat Schindler predicts that the number of users of Netflix will reach 360 million in 2030. He said :
We believe Netflix still has great opportunities if Netflix can reach a reasonable penetration level internationally. Netflix will face varying degrees of competition, regulation, and economics in each individual market in which it participates, but its large-scale content should help it become the dominant streaming media player in all markets.
Netflix's greatest competitiveness really comes from its massive amount of original content. From 2013's "House of Cards" to "Strange Story" in the past two years, Netflix has produced many high-quality hot episodes.
Prior to this, Netflix had revealed that it plans to invest 8 billion yuan in original content in 2018, which is much higher than the 6 billion yuan in 2017. David Wells, chief financial officer of Netflix, also said that this year he will shoot up to 700 original movies and TV shows.
If this plan is fully implemented, Netflix will become the world's largest film and television drama producer. The Obamas have also recently signed a multi-year agreement with Netflix to participate in the production of a series of films and TV series.
However, as Netflix continues to grow, it begins to shake the traditional Hollywood film production and distribution system and gradually becomes the “public enemy of the industry” of traditional film and television media.
At the just-concluded Cannes Film Festival, the organizers launched a new rule in order to suppress Netflix: Only films that have been screened in the French cinema are eligible to compete in the main competition unit and cannot be played on streaming media alone. Netflix soon announced its withdrawal from Cannes.
At the Netflix headquarters in the United States, Hollywood film makers also suffered from the impact . Netflix's influence in the field of original content input and streaming media has severely squeezed the living space of "Hollywood Sixth" in the medium and small-cost films.
Streaming media subscriptions are also Netflix’s main source of revenue. Of the US$3.701 billion in the first quarter, US$3.602 billion came from streaming media. In addition to the incremental market for streaming media, many users are from traditional video platforms. Take it over.
Disney, the entertainment giant, also felt threatened by Netflix. Last year, Disney announced the termination of the content licensing agreement with Netflix to develop its own streaming media platform. Disney announced 21st Century Fox last year, in which 35% of Hulu, the streaming media platform, is also Dickey’s The streaming media field is a very important bargaining chip against Netflix.
It seems that Disney's worries are justified, but it may be a little late. At the end of last year, Netflix's market value was only US$120 billion. It was a little more than Disney's microblogging. It is now comparable to Disney.
However, even if Netflix makes a big noise, even Disney must avoid three points, it can not shake the domestic video site half points, but it seems impossible for China to create a streaming media platform that surpasses Disney's market value.
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